Vocabulary Word
Scenario:
Our customers are looking for a more personalised experience. We need to consider how we can deliver this without appearing overly calculating.
Response:
We need to strike a balance and avoid being saccharine in our attempts to personalise their experience.
Scenario:
Let's aim for a youthful and friendly design but without straying into territory that appears less professional.
Response:
True, we don't want the design to be saccharine. A mix of friendliness with sleek professionalism would be appreciated.