Vocabulary Word
Scenario:
The feedback from the client meeting was that the design concept is too complex. We need to simplify to fully capture the essence of the brand.
Response:
You're right. It's time for some rationalization to make the brand message really shine.
Scenario:
Fear of heights can often have deeper psychological causes. We need to explore those instead of settling for surface-level explanations.
Response:
Confronting the deeper issues is tough, but supplying rationalizations won't lead to long-term progress.