rationalization

Vocabulary Word

Definition

'Rationalization' is giving reasonable explanations for your actions or thoughts, even when they may not be entirely true. It's like saying you bought new shoes because your old ones were worn out, not because they were cute.

Examples in Different Contexts

In corporate restructuring, 'rationalization' is pivotal. A business consultant might say, 'Corporate rationalization is crucial for eliminating redundancies, optimizing resource allocation, and enhancing overall organizational efficiency and competitiveness.'

Practice Scenarios

Tech

Scenario:

The new IT Systems Audit highlighted quite a few redundancies. We really need to reduce these to save on operational costs.

Response:

Exactly. We should start the rationalization of our IT systems from next week.

Creative

Scenario:

The feedback from the client meeting was that the design concept is too complex. We need to simplify to fully capture the essence of the brand.

Response:

You're right. It's time for some rationalization to make the brand message really shine.