Vocabulary Word
Scenario:
Retention has dropped after the recent app update. I think we should reassess our priorities and establish what will best serve our user base.
Response:
I argue our project deliverables need to focus on improving user experience and resolving bugs.
Scenario:
Looking at this brief, their branding seems a bit disjointed. They need an intangible design solution more than just a new logo or marketing campaign.
Response:
The main project deliverables should be a unified brand identity and a concrete design language.