print-on-demand

Vocabulary Word

Definition

'Print-on-demand' is a process where items are printed as per the customer's request. This way, businesses avoid unnecessary printing and storage costs.

Examples in Different Contexts

In e-commerce, 'print-on-demand' services enable sellers to offer custom printed products, such as t-shirts and mugs, without holding inventory. An e-commerce manager might explain, 'Using print-on-demand, we can offer a wide range of designs without upfront investment in stock.'

Practice Scenarios

Marketing

Scenario:

We're planning a large event and want each attendee to feel special. Any innovative solutions to make personalized token for guests?

Response:

With print-on-demand services, we could produce custom tokens for each guest, It would add a personal touch and enhance the overall guest experience.

Creative

Scenario:

Publishing independently seems challenging, especially when it comes to printing costs. How could we navigate this issue?

Response:

Print-on-demand allows us to print copies of the book as and when they're ordered. It's a cost-efficient solution that doesn't require a big upfront investment.