press-kit

Vocabulary Word

Definition

A 'press kit' is a carefully curated compilation of promotional materials about a product, service, or event. It's like your 'best hits' to inform and impress the media.

Examples in Different Contexts

In event planning, 'press kits' are distributed to media attendees to ensure they have all the necessary information for event coverage. An event planner might explain, 'We've prepared press kits with the event schedule, speaker bios, and FAQs to streamline the reporting process for journalists.'

Practice Scenarios

Startup

Scenario:

We need to generate a buzz around our next product. It’s time we put our company on the map.

Response:

Let's put together a press kit that piques media interest, highlighting our innovative technology and team expertise.

Non-Profit

Scenario:

There has been a significant increase in people who are interested in our cause. Let's capitalize on this momentum by spreading our work more widely.

Response:

Let's prepare a press kit featuring our mission and programs, latest successes, and future plans to ensure our work gets the recognition it deserves.