press-kit

Vocabulary Word

Definition

A 'press kit' is a carefully curated compilation of promotional materials about a product, service, or event. It's like your 'best hits' to inform and impress the media.

Examples in Different Contexts

For product launches, 'press kits' are crucial for generating media interest and coverage. A marketing manager might say, 'Our press kit for the new product launch includes a fact sheet, product samples, and user testimonials to provide a comprehensive overview for the press.'

Practice Scenarios

Non-Profit

Scenario:

There has been a significant increase in people who are interested in our cause. Let's capitalize on this momentum by spreading our work more widely.

Response:

Let's prepare a press kit featuring our mission and programs, latest successes, and future plans to ensure our work gets the recognition it deserves.

Entertainment

Scenario:

Our film premiere is approaching fast. I think it’s time we start thinking about publicity and marketing.

Response:

A well-crafted press kit for the film can generate significant media interest. We should include memorable quotes from the film, behind-the-scenes images, and an engaging synopsis.