press-embargo

Vocabulary Word

Definition

'Press embargo' is when a company or individual gives information to journalists, but sets a date or time before which the information can't be published or broadcasted.

Examples in Different Contexts

In science communication, 'press embargoes' are used by journals and research institutions to control when findings are reported in the media. A science communicator might say, 'Press embargoes ensure that complex scientific discoveries are accurately reported and understood before public release.'

Practice Scenarios

Academics

Scenario:

Our research paper is final, and it's going to be a breakthrough in the industry. How should we disseminate this information effectively?

Response:

Placing our research paper under a press embargo until its publication in the academic journal seems a sound tactic. This will help in maintaining a unified dissemination.

Tech

Scenario:

The development and testing of our new software have been successful. It has several unique features that can help users immensely. We need to decide how to effectively communicate this to our stakeholders.

Response:

We could consider issuing a press embargo to a few technology blogs, this will allow us to build up anticipation while keeping the specifics under wraps till the official release.