photo-op

Vocabulary Word

Definition

'Photo-op' is short for 'photograph opportunity.' It's an arranged chance for a good photo, mostly used in public relations to promote a person or an event.

Examples in Different Contexts

In politics, 'photo-op' refers to opportunities where politicians are photographed in a way that might benefit their image or campaign. A campaign manager could say, 'The senator's visit to the local school is a great photo-op to showcase his commitment to education.'

Practice Scenarios

Entertainment

Scenario:

The upcoming movie premiere is a fantastic way for our star to gain more exposure. We're considering options to maximize this.

Response:

A backstage photo-op right before his big moment on the premiere night would be perfect to capture the excitement.

Branding

Scenario:

We need to increase our brand's visual presence on social media platforms. The product should be given a relatable and attractive image.

Response:

A thusly-organized photo-op of the product being used at a graffiti-filled, hip urban area might appeal to young customers.