peril

Vocabulary Word

Definition

'Peril' refers to serious and immediate danger. You use it when the risk involved is high. Like a mountain climber facing peril because of an approaching snowstorm.

Examples in Different Contexts

In the insurance sector, 'peril' refers to an event that can cause a loss, like a fire or theft. An insurance agent might state, 'This policy covers perils such as floods and earthquakes.'

Practice Scenarios

Business

Scenario:

Due to the sudden rise in production costs, our profit margins are taking a hit. We might have to reevaluate our strategy.

Response:

The rising costs indeed put us in financial peril. Let's look at alternative suppliers.

Marketing

Scenario:

The backlash from our recent ad campaign is more than expected. We should consider damage control measures.

Response:

I agree, we are in public image peril. Perhaps withdrawing the campaign would be wise.