opacity

Vocabulary Word

Definition

'Opacity' refers to the measure of how much light a material can block. If something is fully opaque, it means no light can pass through it.

Examples in Different Contexts

In marketing, 'opacity' could describe the clarity of a message. A brand consultant might say, 'We need to reduce the opacity of our campaign's message to make it more understandable to the audience.'

Practice Scenarios

Creative

Scenario:

These overlapping graphics are not merging smoothly; some contrast is needed.

Response:

Modifying the opacity could help; it might produce a more seamless integration of graphics.

Impact

Scenario:

The infographic detailing our climate impact is getting lost in our report's complex layouts.

Response:

Let's increase the opacity of that infographic for clarity and visibility.