opacity

Vocabulary Word

Definition
'Opacity' refers to the measure of how much light a material can block. If something is fully opaque, it means no light can pass through it.
Examples in Different Contexts
In marketing, 'opacity' could describe the clarity of a message. A brand consultant might say, 'We need to reduce the opacity of our campaign's message to make it more understandable to the audience.'
Practice Scenarios
UI-UX

Scenario:

The call-to-action button on the homepage is not standing out against the background image.

Response:

I agree. Our UI could really use an opacity increase for that button to stand out more.

Impact

Scenario:

The infographic detailing our climate impact is getting lost in our report's complex layouts.

Response:

Let's increase the opacity of that infographic for clarity and visibility.

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