online-expansion

Vocabulary Word

Definition

Online expansion is the process of increasing a business's presence on the web. It might involve spreading to more digital channels, like social media and e-commerce platforms.

Examples in Different Contexts

In service diversification, 'online expansion' involves adding online services or features to an existing business to attract new customers. A service manager might note, 'By offering online consultations, we've significantly expanded our customer base beyond our physical location.'

Practice Scenarios

Design

Scenario:

Our website's user experience is not up to par on mobile devices. Updating our site to be responsive could be beneficial.

Response:

Agreed, an online expansion to make our website responsive is absolutely necessary in this smartphone dominated era.

Marketing

Scenario:

Website traffic has been low recently. It's high time we enhanced our efforts to target the youth and young adults.

Response:

Yes, an online expansion that includes engaging content for younger demographics should boost our website traffic.