on-air-credibility

Vocabulary Word

Definition

'On-air-credibility' is the reputation someone has for being reliable and accurate when presenting things on TV or radio. The more credibility, the more people are likely to trust what they say.

Examples in Different Contexts

In weather forecasting, 'on-air credibility' is crucial for meteorologists, as it affects the public's trust in their weather predictions. A meteorologist might say, 'Our on-air credibility is built on the accuracy of our forecasts and our ability to clearly communicate weather risks to the audience.'

Practice Scenarios

Entertainment

Scenario:

The demand for exclusive music content has grown. Let's brainstorm some ideas to bring our listeners closer to their favourite artists.

Response:

Right, more insider stories about the music industry could significantly enhance our DJ's on-air credibility.

Politics

Scenario:

The rising polarisation in political narratives demands objective analysis. Our audience needs to hear differing viewpoints in a candid manner.

Response:

Maintaining on-air credibility is indeed crucial. Maybe having multiple experts from different political backgrounds can help us present a balanced view.