on-air-credibility

Vocabulary Word

Definition

'On-air-credibility' is the reputation someone has for being reliable and accurate when presenting things on TV or radio. The more credibility, the more people are likely to trust what they say.

Examples in Different Contexts

In weather forecasting, 'on-air credibility' is crucial for meteorologists, as it affects the public's trust in their weather predictions. A meteorologist might say, 'Our on-air credibility is built on the accuracy of our forecasts and our ability to clearly communicate weather risks to the audience.'

Practice Scenarios

Entertainment

Scenario:

The demand for exclusive music content has grown. Let's brainstorm some ideas to bring our listeners closer to their favourite artists.

Response:

Right, more insider stories about the music industry could significantly enhance our DJ's on-air credibility.

Media

Scenario:

I've been observing that our audience's trust in our evening news segment has been wavering recently. We might need to reassess our team's approach.

Response:

I agree. We need to consider measures to rebuild our anchor's on-air credibility amongst our viewers.