masthead

Vocabulary Word

Definition

In the context of media, 'masthead' refers to the head, or top, of a newsletter, magazine, or newspaper where the title and other important information is printed. Think of it as the 'face' of that publication.

Examples in Different Contexts

In publishing, a 'masthead' refers to the list of staff members on a newspaper or magazine. It typically includes names of editors, writers, and contributors. An editor might say, 'We updated the masthead to reflect the new roles of our editorial team.'

Practice Scenarios

Tech

Scenario:

The website navigation is complex, affecting the user experience. Do you have any suggestions for modifications we could implement?

Response:

We should redesign the masthead to make navigation more intuitive. It needs to be both visually appealing and easy to use.

Branding

Scenario:

There seems to be a disconnect between our magazine's content and its visual identity. How can we ensure both resonate with our target audience?

Response:

We should reassess our masthead design to align better with our brand's core values. It's the first thing readers see and it should engage them immediately.