life-casting

Vocabulary Word

Definition

'Life-casting' means intentionally broadcasting aspects of your life to an online audience. It's similar to vlogging, but often includes live streams and regular updates on social platforms.

Examples in Different Contexts

In personal branding, 'life-casting' is used as a strategy to build one's brand by sharing aspects of personal life publicly. A branding consultant might advise, 'Strategic life-casting can enhance your brand's authenticity and relatability, attracting a loyal following.'

Practice Scenarios

Branding

Scenario:

We need to think beyond traditional branding techniques. Creating a personal connection with our customer base is now more important than ever.

Response:

Yes, through life-casting, brands can show a human side and form stronger bonds with customers.

Creative

Scenario:

Showcasing everyday activities has become a common practice among vloggers. Real-time sharing often creates a more authentic vibe.

Response:

That's true. Through life-casting, vloggers can share their reality, making audiences feel more connected to their lives.