life-casting

Vocabulary Word

Definition

'Life-casting' means intentionally broadcasting aspects of your life to an online audience. It's similar to vlogging, but often includes live streams and regular updates on social platforms.

Examples in Different Contexts

For performance art, 'life-casting' can refer to the use of body casting techniques to create art pieces that capture a moment in a person's life. An artist might explain, 'My latest project involves life-casting to explore themes of human vulnerability and strength.'

Practice Scenarios

Technology

Scenario:

Given the evolving tech landscape, it's vital that we understand the latest trends and how they impact our consumers' behaviour.

Response:

It's interesting to see how life-casting has grown with the development of smartphones and internet connectivity.

Branding

Scenario:

We need to think beyond traditional branding techniques. Creating a personal connection with our customer base is now more important than ever.

Response:

Yes, through life-casting, brands can show a human side and form stronger bonds with customers.