klout

Vocabulary Word

Definition

'Klout' is a measure of influence online. It's how you can tell how much of an effect a website or person's social media has on the internet. It's the online 'impact score'.

Examples in Different Contexts

For nonprofits, online 'klout' can enhance fundraising. An NGO spokesperson might remark, 'Leveraging the klout of online personalities can drive more attention and donations to our cause.'

Practice Scenarios

Marketing

Scenario:

Although our following has been growing, our engagement rate is stagnant. We need to re-evaluate our strategy.

Response:

Yes, let's focus on creating quality content and increasing our engagement to build up a stronger Klout score.

Branding

Scenario:

Our competitor is outperforming us on social media. We need to revamp our strategy and come up with some unique campaigns.

Response:

Absolutely, let's aim to beat our competitor's Klout score by introducing more personalized and audience-focused campaigns.