klout

Vocabulary Word

Definition

'Klout' is a measure of influence online. It's how you can tell how much of an effect a website or person's social media has on the internet. It's the online 'impact score'.

Examples in Different Contexts

In the entertainment industry, an artist's 'klout' can affect collaborations. A music producer might suggest, 'Given her klout in the indie scene, collaborating with her could bring a fresh sound and new audience to our label.'

Practice Scenarios

Marketing

Scenario:

Although our following has been growing, our engagement rate is stagnant. We need to re-evaluate our strategy.

Response:

Yes, let's focus on creating quality content and increasing our engagement to build up a stronger Klout score.

Social Media

Scenario:

While we're gaining followers steadily, there's a need to create more engaging content to retain them.

Response:

Agreed, we should introduce polls, quizzes, and interactive stories to increase our engagement and enhance our Klout.