keyword

Vocabulary Word

Definition

'Keyword' is a term that holds significant meaning in a text, conversation or code, and helps to identify the main focus or theme. For example, the keyword 'marketing' in a business discussion.

Examples in Different Contexts

In advertising, 'keywords' help target specific audiences. A marketing manager might say, 'We've identified the top keywords to use in our ad campaigns for better reach.'

Practice Scenarios

Tech

Scenario:

The code for this function is too complex. It needs to be made more readable without reducing efficiency.

Response:

I agree, we could use appropriate keywords that would make the function more readable.

Creative

Scenario:

The first draft of the copy is good, but it needs more emotional punch to really engage our readers.

Response:

Good point, choosing a more emotive keyword might give the content more impact.