keyword

Vocabulary Word

Definition

'Keyword' is a term that holds significant meaning in a text, conversation or code, and helps to identify the main focus or theme. For example, the keyword 'marketing' in a business discussion.

Examples in Different Contexts

In content creation, 'keywords' guide topic focus. A content strategist might advise, 'Incorporate these keywords naturally to enhance the article's visibility online.'

Practice Scenarios

Creative

Scenario:

The first draft of the copy is good, but it needs more emotional punch to really engage our readers.

Response:

Good point, choosing a more emotive keyword might give the content more impact.

Marketing

Scenario:

Our website's organic traffic is down. We may have to revisit our SEO strategy.

Response:

Absolutely, refining our list of keywords could positively impact our site's visibility.