juxtaposition

Vocabulary Word

Definition

Juxtaposition involves placing two elements that differ from each other in close proximity to create a striking contrast. This can be used to bring out specific qualities in each other that otherwise may not have been evident.

Examples in Different Contexts

In marketing, juxtaposition helps in product placement. A Marketing Head might remark, 'The juxtaposition of our product next to a luxury brand can elevate our brand's perception.'

Practice Scenarios

Academics

Scenario:

The character’s growth throughout the story isn’t easily noticeable. It might be useful to introduce a contrasting character for comparison.

Response:

Indeed. The juxtaposition of the protagonist with a new character will vividly illustrate their growth.

Business

Scenario:

Our current sales strategy isn't yielding the best results. We need to reconsider the approaches we're using.

Response:

The juxtaposition of our sales approach with the team's suggestions will give us clarity on the efficacy of both strategies.