idea-generation

Vocabulary Word

Definition

'Idea-generation' refers to the process of creating, developing, and sharing new ideas. It's like having a team meeting to think of innovative ways to improve a product or service.

Examples in Different Contexts

In creative processes, idea generation is the initial step of brainstorming concepts. A creative director might say, 'Effective idea generation requires openness and a willingness to explore unconventional paths.'

Practice Scenarios

Creative

Scenario:

Our client wants us to come up with a new brand concept. I think we need to think out of the box.

Response:

I think a focused idea-generation session could help us come up with an innovative brand concept.

Tech

Scenario:

Our competitors have some unique product features that we lack. How can we improve our offerings?

Response:

We should encourage an open idea-generation culture. It could lead to disruptive product features.