iconography

Vocabulary Word

Definition

Iconography refers to the study and interpretation of images and symbols. It's not just about recognizing them, but understanding what they represent or convey within a certain cultural or historical context.

Examples in Different Contexts

In marketing, 'iconography' can be crucial for brand representation and messaging. A brand manager might advise, 'Let’s refine our iconography to align it more closely with our brand values and objectives.'

Practice Scenarios

Impact

Scenario:

What visual strategies can we apply to communicate our conservation goals to the public effectively?

Response:

Right, we could use impact-focused iconography that visually transmits our conservation message and action plans.

Business

Scenario:

The idea is to represent our brand's vision through visual elements. We want it to instantly communicate who we are.

Response:

Totally! We must put effort into defining our brand's iconography. It would play a big role in representing our brand's personality.