headline-story

Vocabulary Word

Definition
A 'headline-story' refers to the most important, standout story which is showcased with a prominent heading. This usually appears at the top of the news, as its significance or interest level leads the day's news package.
Examples in Different Contexts
In online journalism, the 'headline story' is the featured article on a news website, chosen for its current relevance or impact. A digital editor might explain, 'Our headline story on climate change has gone viral, sparking a lot of online discussion.'
Practice Scenarios
PR

Scenario:

Our new investment in renewable energies is a step forward for our sustainability efforts. We need to highlight this decision in our upcoming communications.

Response:

Completely agree. Our renewable energy investment should be the headline-story across all our PR materials.

Tech

Scenario:

Our recent AI breakthrough has generated a lot of discussion in the tech community. It's crucial we position it properly for wider audience.

Response:

Absolutely, our AI breakthrough should be the headline-story on our website and all social media platforms.

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