global-expansion

Vocabulary Word

Definition

'Global expansion' is commonly used in business to refer to when a company begins to operate beyond its home country. It involves setting up offices, production facilities or stores in multiple countries.

Examples in Different Contexts

In social impact efforts, 'global expansion' refers to extending initiatives worldwide. An NGO director might state, 'Our global expansion aims to address water scarcity in multiple countries.'

Practice Scenarios

Tech

Scenario:

With our software gaining traction, we should now look at reaching customers in other geographies.

Response:

Affirmative, the global expansion could open up new opportunities for us.

Marketing

Scenario:

Our product appeals to a diverse demographic. We might consider tailoring our advertising for an international audience.

Response:

Absolutely! A global expansion focus will definitely enrich our advertising strategy.