fundraising

Vocabulary Word

Definition

'Fundraising' is the process of gathering financial resources, typically through soliciting donations, to support a specific cause or project. It's like organizing a charity run to generate funds for a local hospital.

Examples in Different Contexts

In nonprofit organizations, 'fundraising' involves collecting donations to support charitable activities and operations. A nonprofit manager might state, 'Our annual fundraising gala is crucial for funding our environmental conservation projects.'

Practice Scenarios

Impact

Scenario:

Our annual event has always been a significant source of income for our programs, but revenues have been declining lately.

Response:

Could we use a more targeted fundraising approach to boost our revenues? Particular appeals might resonate with certain donor groups.

Academics

Scenario:

Our students need more financial support to keep pace with rising tuition costs. We're considering different approaches to meet these needs.

Response:

Perhaps we should start a fundraising campaign dedicated to scholarships which might also engage our alumni to contribute.