fortify

Vocabulary Word

Definition

'Fortify' means to strengthen or reinforce something, making it more robust and powerful. It can also mean to protect or guard something from potential problems or challenges.

Examples in Different Contexts

In disaster preparedness, communities 'fortify' infrastructure to withstand natural calamities. A disaster response expert might state, 'We're working to fortify coastal areas against potential tsunamis.'

Practice Scenarios

Business

Scenario:

With newer players in the market, our current market-share might be at risk. We need to take some measures to secure it.

Response:

I agree. We should fortify our market position by focusing on unique selling points and aggressive marketing.

Tech

Scenario:

Our system has experienced multiple security breaches in the past year. Cyber-security needs immediate attention.

Response:

Absolutely. Our first priority should be to fortify our IT systems against potential cyber threats.