field-interview

Vocabulary Word

Definition

A 'field interview' is a type of interview conducted in a real-life setting, rather than a predetermined location such as an office or a studio. It helps to gather direct information or observations.

Examples in Different Contexts

In sociology, 'field interviews' are used to study communities and social interactions by engaging with people in their daily settings. A sociologist might explain, 'Field interviews allow us to gather authentic data on societal norms and dynamics directly from participants.'

Practice Scenarios

Tech

Scenario:

Users seem to be having trouble navigating the new interface. We need to improve the user experience.

Response:

If we organize field interviews, we can better understand the issues users face when navigating the new interface.

Business

Scenario:

Our new beverage product has been launched in several cities. It's essential we understand how customers perceive it.

Response:

Conducting field interviews with random shoppers could give us immediate feedback about our new beverage product.