estimation

Vocabulary Word

Definition
Estimation is making an educated guess about the value, quantity, or outcome of something. It's using available information to predict something without knowing the exact answer.
Examples in Different Contexts
In creative fields, 'estimation' might relate to approximating the resources and time needed for a creative project. A creative director might state, 'A thorough estimation process ensures we allocate adequate time and materials to realize our creative vision.'
Practice Scenarios
Creative

Scenario:

We have an ambitious advertising campaign to launch. What’s your estimate on the time frame required to complete the designs?

Response:

Given the scope of the campaign, my initial estimation for completing the designs is four to five weeks.

Tech

Scenario:

We're looking to add a new feature to our app. How long do you think the coding and testing process will take?

Response:

Considering the complexity of this feature, my estimation is that the coding and testing process will take about three weeks.

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