e-sports

Vocabulary Word

Definition

'E-sports', short for electronic sports, is a form of competition where people or teams play video games against each other. They are often organized, official events with rules, referees, and prizes.

Examples in Different Contexts

In marketing, 'e-sports' is recognized as a powerful platform for brand promotion, attracting sponsors from non-gaming sectors. A marketing director might explain, 'E-sports offers unique opportunities for engagement with a young and dynamic audience, making it an attractive channel for digital marketing campaigns.'

Practice Scenarios

Tech

Scenario:

The technological advances in latency reduction can have a significant impact on real-time gaming experience. How can we leverage this for our products?

Response:

We can improve our platforms to reduce latency, enhancing real-time e-sports experiences.

Marketing

Scenario:

Our traditional advertising methods could benefit from additional digital engagement platforms. Have we considered exploring the gaming arena?

Response:

That's a good idea. We could focus on partnerships within e-sports for effective marketing campaigns.