drip

Vocabulary Word

Definition

'Drip' generally refers to the action of liquid trickling in small amounts. In a less conventional use, it's also hip jargon for an individual's stylish ensemble or impressive jewelry.

Examples in Different Contexts

In marketing, 'drip campaigns' are series of automated messages sent to users over time. A product manager might say, 'The drip email sequence keeps our users engaged.'

Practice Scenarios

Marketing

Scenario:

We need a more distinctive approach to differentiate our product in the competitive market.

Response:

I propose we design a drip collection, exclusive lines that could elevate our brand identity.

Tech

Scenario:

We need to improve our lead nurturing strategies as the conversion rate isn't satisfactory.

Response:

Maybe a drip email campaign focusing on our product's USPs could help increase conversions.