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Design Tokens

Level

Associate

Imagine 'design tokens' as a bag of small things, like Lego blockspopular children's building toy, that people use to create something big, like a webpagea page on the internet or appshort for application. These 'things' can be colors, fonts or sizes.

Think of 'design tokens' as the building blocksbasic units or parts of a digital design system. They are variableschangeable values, like colors, fonts, shadows etc., which represent a brand's design specificationsrules on how a brand should look.

'Design tokens' are atomic design attributessmallest individual units of designs representing a brand's design specifications across digital platforms. They are technology agnosticnot specific to any platform or technology and provide a single source of truthcentralized data, accurate and updated for UI developmentprocess of creating interfaces for user interaction ensuring consistent design implementation.

Context

Business

In branding, design tokens ensure consistent translationconversion of a brand's visual identityvisual elements that represent a brand across different platforms. A brand strategist may assertstate firmly, 'We should use design tokens to maintain consistency in our digital appearances.'

In front-end developmentdeveloping elements of a website that users interact with, design tokens act as variableselements that can be changed that reflect a brand's aesthetic valuesprinciples of beauty or taste. A software engineer might suggest, 'Let's use design tokens to implement the brand's new color scheme in our code.'

In UI/UX designUser Interface/User Experience design, design tokens are crucial for maintaining consistency across multiple platformsvarious types of technology or devices. A UX designer could say, 'Let's update the font size in our design tokens to improve legibilityeasy to read or understand on mobile platformsvarious types of technology or devices.'

In graphic design, a common usage of design tokens is in creating brand assetsmaterials that represent a brand. A graphic designer could advise, 'To ensure uniform brand identityconsistent look or style of a brand, always refer to our design tokens.'

Practice Professional Conversation

Listen to the given audio and respond using 'design-tokens'.

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