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Descend  
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Associate
'Descend' is a word that means to go or come down from a higher place, level, or rankposition in a hierarchy to a lower one. Often it is used when talking about a physical movement, as in a bird descending from the sky, but could also be about a decrease, or declinea decrease in a condition or state.
Context
Business
In business, 'descend' could refer to business performance, such as sales or profitabilityability to earn profits, in downward trend. A CEO could mention, 'We've noticed a steady descent in our company's quarterlycovering three months sales over the past year.'

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