data-enrichment

Vocabulary Word

Definition

'Data-enrichment' is improving your data by adding more info to it. It’s like having an address and then adding a map too, to make it helpful for someone new in town.

Examples in Different Contexts

In sales strategy, 'data enrichment' is used to enhance lead and customer data with information that can improve lead qualification and sales targeting. A sales director might state, 'Implementing data enrichment techniques allows our sales team to better identify and prioritize high-value prospects.'

Practice Scenarios

Academics

Scenario:

The data we have on climate patterns is lacking depth. For a more thorough research, we should consider integrating external sources.

Response:

True, pursuing data-enrichment by integrating satellite imagery could lend more depth to our climate research data.

Business

Scenario:

Understanding customer's preferences and behavior will certainly improve our marketing strategy. Maybe we should consider pairing their purchase data with our survey results.

Response:

Yes, by enriching our customer data with their purchase history, we can tailor offers that align with their preferences.