data-enrichment

Vocabulary Word

Definition

'Data-enrichment' is improving your data by adding more info to it. It’s like having an address and then adding a map too, to make it helpful for someone new in town.

Examples in Different Contexts

In marketing, 'data enrichment' involves augmenting existing customer data with additional external data to create a more complete profile of customers. A marketing manager might say, 'Through data enrichment, we can better understand our customers' preferences and behaviors, allowing for more targeted and effective marketing campaigns.'

Practice Scenarios

Tech

Scenario:

We've noticed that our machine learning model isn't accurate with the current dataset. It might be beneficial to add more relevant attributes.

Response:

I agree, perhaps data-enrichment with additional relevant attributes will give the model more accurate results.

Business

Scenario:

Understanding customer's preferences and behavior will certainly improve our marketing strategy. Maybe we should consider pairing their purchase data with our survey results.

Response:

Yes, by enriching our customer data with their purchase history, we can tailor offers that align with their preferences.