cross-promotion

Vocabulary Word

Definition

'Cross-promotion' is when two or more businesses decide to help each other out by advertising each other's products or services. It's like mutual back-scratching in the world of marketing and sales!

Examples in Different Contexts

In marketing, 'cross-promotion' is a strategy where two or more companies collaborate to promote each other's products or services, often to mutual benefit. A marketing director might say, 'Our cross-promotion with the local gym involves offering discounts to each other's customers, increasing visibility and customer base for both businesses.'

Practice Scenarios

Creative

Scenario:

Our latest collection could do with boost. Perhaps working closely with a complementary creative could be beneficial?

Response:

Sounds like a plan! A cross-promotion collaboration with an established creative could bring a new dynamic to our work.

Business

Scenario:

We need to expand our market outreach. What if we collaborate with a related business to maximize our visibility?

Response:

I completely agree. Using cross-promotion with another business sounds like a great way to expand our customer base!