Vocabulary Word
Scenario:
The digital marketing budget seems to be depleting faster than expected. Do we need to rethink our ad spends?
Response:
Yes. Cost control in our PPC campaigns could involve better keyword targeting and improving ad relevance and quality scores.
Scenario:
With the rise in subscription costs for several software, do you think there’s a more efficient way to manage this?
Response:
Maybe we can adopt cost-control measures by using open-source software or renegotiating the license agreements?