contrast

Vocabulary Word

Definition

'Contrast' refers to the notable differences between two or more things when they are compared. You can use it when things stand out because they are not alike.

Examples in Different Contexts

In social impact assessments, contrast is used to compare the current state of a community to potential future states following a project's implementation. An analyst might state, 'The contrast between the pre and post-project scenarios will help us understand the impact of our interventions.'

Practice Scenarios

Business

Scenario:

We've been watching the competition carefully, and there are distinct differences in how we approach market entry strategies.

Response:

Yes, it might be beneficial to contrast our product introduction strategy with theirs to identify potential improvements.

Impact

Scenario:

The upcoming volunteer event needs to convey the drastic changes our organization brings in communities it serves.

Response:

That's a great idea. We could contrast images from before and after our impact work to make the change clearly visible.