connection

Vocabulary Word

Definition
'Connection', both abstract and physical, is a tie or link. Like how your phone is linked to the internet with Wi-Fi, or you're linked to a person through a common interest.
Examples in Different Contexts
In design, a 'connection' can signify the flow or continuity of elements. A graphic designer might suggest, 'The color palette creates a visual connection across all our branding materials.'
Practice Scenarios
Creative

Scenario:

This design is quite creative, but consistency with our brand theme is crucial.

Response:

Do we need to amend the design to maintain a connection with our branding?

Business

Scenario:

The shipping rates are quite high. It's important we explore cost cutting alternatives.

Response:

My connection at the delivery company might be able to offer us a discount.

Related Words