column-inch

Vocabulary Word

Definition

A 'column-inch' is a measure used especially in newspapers to calculate the space occupied by content. It refers to a space one column wide and one inch high.

Examples in Different Contexts

In advertising, the 'column-inch' system helps advertisers and publishers negotiate the pricing for ad placements based on size. A media buyer might explain, 'We negotiate rates based on column-inches to maximize our visibility within our budget constraints.'

Practice Scenarios

Public-Policy

Scenario:

The newspaper coverage for our new policy initiative was surprisingly extensive. This print media attention should be leveraged to reach more audiences.

Response:

Absolutely, and we should document the column-inches our policy reform initiatives are getting in prominent newspapers for our stakeholders.

Business

Scenario:

Our marketing budget for the next quarter is quite limited. We need to find the most economical spots in print media for our advertisements.

Response:

If that's the case, we should probably opt for fewer column-inches, but choose placements where visibility would be higher.