color-correction

Vocabulary Word

Definition

Color-correction is a step in post-production where you adjust the colors of an image or video. It's for making the colors look correct, balanced, and the way they should.

Examples in Different Contexts

In video production, 'color correction' is used to ensure that the colors in a video match across different scenes or shots, providing consistency. A video editor might note, 'Color correction is essential before we start the color grading process to achieve a uniform look throughout the film.'

Practice Scenarios

Marketing

Scenario:

Our latest ad campaign is due next week. How can the visuals garner more attention?

Response:

Good color-correction can significantly enhance visuals, making the product more noticeable in the advertisement.

Design

Scenario:

Your catalog designs look fantastic! I'm wondering if the prints will look equally vibrant.

Response:

To maintain vibrancy in prints, I'll focus on color-correction during the pre-print process.