co-marketing

Vocabulary Word

Definition

In 'co-marketing', two or more companies partner up to market their products or services together. They usually do this because their products complement each other, and they benefit from shared advertising.

Examples in Different Contexts

In event sponsorship, 'co-marketing' involves brands collaborating to sponsor and promote an event, reaching a wider audience. An event planner might explain, 'The co-marketing effort for our annual conference has attracted more sponsors and attendees than ever before, thanks to the combined marketing power.'

Practice Scenarios

Business

Scenario:

We've noticed a lot of our customers also shop at that organic grocery store. Perhaps we should explore a partnership.

Response:

I agree. A co-marketing campaign with them could offer mutual benefits and enhance our brand image.

Design

Scenario:

Partnering with a well-known fabric design company might give our furniture line a unique edge. What’re your thoughts on such collaboration?

Response:

I love the idea! A co-marketing deal could potentially bring a lot of new customers to both of our businesses.