Vocabulary Word
Scenario:
We've just launched a new product line that's high-end and innovative. Our target are affluent, well-educated tech enthusiasts.
Response:
Advertising our product line in a leading broadsheet could effectively reach our target audience.
Scenario:
Think of a way we can reach some of the most influential and creative minds out there. We want our message to resonate among the culture leaders.
Response:
An impactful social issue feature in a respected broadsheet can reach those influential creative minds.