brand-collaborations

Vocabulary Word

Definition

'Brand-collaborations' are partnerships where two or more brands join together on a project. They hope to create something unique that will attract both of their customer bases and possibly new ones too.

Examples in Different Contexts

In the fashion industry, 'brand-collaborations' involve partnerships between brands to create new products. A fashion designer might say, 'Our brand-collaboration with the tech company introduces smart clothing to our lineup.'

Practice Scenarios

Creative

Scenario:

The viewership of our web series has been dwindling. Perhaps it's time to drum up excitement with some fresh ideas?

Response:

Yes, a brand-collaboration might be a good strategic move. We could explore partnering with established podcast networks to propel our viewer engagement.

Business

Scenario:

Our company has been exploring growth areas. We believe there may be opportunities to work with others who complement our offerings.

Response:

That's an excellent idea! A brand-collaboration with a company that provides complementary services could open up new markets for us.