Vocabulary Word
Scenario:
We need a focused approach to promote our new campaign. Should we brainstorm different communication strategies?
Response:
To select the best communication strategy, an AB-test sounds like a solid idea. We can test two messages to see which resonates better.
Scenario:
Our new advertisement strategy is not driving much traction. We should explore more appealing incentives.
Response:
Agree, we could conduct an AB-testing between discount and membership rewards to determine which one generates more sales.