5-why-analysis

Vocabulary Word

Definition
In simpler terms, '5 Why Analysis' is a problem-solving method where you ask 'why' five times in order to get to the root cause of a problem. Each 'why' leads you one step closer to the core issue.
Practice Scenarios
Business

Scenario:

We've had continuous issues with our goods delivery timelines. It seems like there's a persistent error somewhere in our operations.

Response:

We need to dive deep into our operations. Let's use a 5 Why Analysis to get to the root cause of these delivery delays.

Creative

Scenario:

The team appears to be stuck on selecting a theme for our creative strategy. We need a method to bring more depth and understanding to it.

Response:

Perhaps a 5 Why Analysis could help us understand the core values and emotions we want our creative strategy to articulate.