3g-analysis

Vocabulary Word

Definition
3G-Analysis is a structured way to investigate businesses. It looks at three important parts: goals what the business wants to achieve, strategies - plans to reach goals and values - the business's beliefs and principles.
Practice Scenarios
Creative

Scenario:

Our new design seems out of alignment with our brand's identity. We should revisit our creative vision.

Response:

Absolutely. A 3G-analysis could give us a deeper understanding of our brand's values and help us maintain consistency in our designs.

Business

Scenario:

Our profits have been steadily declining. We need to understand our current state and plan our steps carefully.

Response:

You're right. We should perform a 3G-analysis to understand our situation better before making any decisions.