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Run Your First Google Ads Campaign

Understand how to create effective search ads that drive traffic and conversions

7 concepts
65 min
Run Your First Google Ads Campaign
1

Search Intent: What People Actually Want

Learn to recognize whether searchers want to buy, learn, or find something specific

9 min
2

Keyword Selection: Match Intent to Keywords

Discover how to choose keywords that align with what searchers actually want to find

10 min
3

Ad Headlines: Stop the Scroll

Understand what makes ad headlines grab attention in a sea of search results

9 min
4

Ad Copy Formulas: PAS & FAB

Learn proven copywriting formulas that convert: Problem-Agitate-Solution and Features-Advantages-Benefits

11 min
5

Landing Page Match: Message Consistency

Discover why your ad and landing page must tell the same story to avoid losing visitors

8 min
6

Quality Score: How Google Ranks Ads

Understand the three factors Google uses to determine which ads show and how much they cost

10 min
7

Bidding Basics: Cost Per Click

Learn how the Google Ads auction works and how to bid strategically without overspending

12 min