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Growth Tactics That Actually Work

Understand how products grow through viral loops, network effects, and retention

7 concepts
60 min
Growth Tactics That Actually Work
1

Growth Loops: Products That Spread Themselves

Understand how products create self-reinforcing cycles where users bring more users

11 min
2

Viral Coefficient: K-Factor Math

Learn the simple math behind viral growth and why k>1 means exponential expansion

9 min
3

Referral Programs: Dropbox Strategy

See how Dropbox grew 3900% in 15 months by giving users a reason to invite friends

10 min
4

A/B Testing: Let Data Decide

Learn how to test multiple versions and let user behavior determine the winner

10 min
5

Conversion Funnels: Where Users Drop

Understand how to identify and fix the steps where potential customers abandon your product

10 min
6

Retention vs Acquisition: What Matters More

Discover why keeping existing users is often more valuable than acquiring new ones

9 min
7

Network Effects: Value from Users

Learn why some products become more valuable as more people use them, creating winner-take-all markets

12 min