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Hero Sections: First 3 Seconds

Understand why the first thing visitors see determines if they stay or leave, and what makes hero sections effective

Part of Build A Landing Page That Converts

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Last updated Oct 29, 2025. Clone to remix or explore the blocks below.
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The 3-Second Rule

Educational content slides

The 3-Second Rule

Your hero section has 3 seconds to convince visitors to stay. In that tiny window, they decide: Is this for me? Can this solve my problem? Should I keep scrolling?

Think about your own behavior—when you land on a website, you instantly know if it's worth your time. That gut feeling? That's what you're designing for.

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Quiz: 3 Questions

Test your understanding with this quiz.

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You land on a website. The headline says 'Revolutionizing the Future of Work.' What's the main problem?

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Write Your Hero Section

Complete this exercise and get AI-powered feedback.

Write Your Hero Section

Apply the 3-second rule to something you could build. Remember: clarity beats cleverness. A confused visitor is a lost visitor.

Test your headline: Would a stranger immediately understand what you're offering?