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Call-to-Action: Button Psychology

Discover what makes people click buttons and how small design changes dramatically impact conversion rates

Part of Build A Landing Page That Converts

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Last updated Oct 29, 2025. Clone to remix or explore the blocks below.
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content

Why Some Buttons Get Clicked

Educational content slides

Why Some Buttons Get Clicked

Two identical pages. One button says 'Submit.' The other says 'Get My Free Guide.' The second converts 3x better.

Button copy isn't just words—it's the difference between action and abandonment. Small changes create massive impact.

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quiz

Quiz: 3 Questions

Test your understanding with this quiz.

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A SaaS product landing page needs a CTA. Which performs best?

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feedback

Improve Your CTA

Complete this exercise and get AI-powered feedback.

Improve Your CTA

Transform a weak button into a high-converting one.

Good CTAs:

  • Are specific about what happens next
  • Use first-person language ('my' not 'your')
  • Reduce perceived risk (free, try, preview)
  • Create urgency or value