As a research associate in GenBiotech Corporation, part of my responsibility involves communicating our work to various stakeholders, including less technically-versed company executives, journalists, and the public.
One memorable time was when I translated our research on CRISPR technology into an engaging narrative for an annual shareholder meeting. I structured my presentation as a journey, starting with the basics of DNA and ending with the latest advancements in gene editing. I used visuals and real-life examples for each concept, gradually building up to the complex details of CRISPR.
The "journey" storytelling approach was quite successful and received positive feedback, with stakeholders appreciating the simplification of intricate details into a comprehensible flow. This experience cemented my belief in the power of narrative in communicating scientific ideals and concepts.