How do you use customer feedback to improve your sales strategy as a sales executive in your current role?

How To Approach: Associate

  1. Share real examples of using feedback.
  2. Discuss how feedback shaped sales strategies.
  3. Explain the process for gathering and analyzing feedback.
  4. Describe the impact on sales results.

Sample Response: Associate

As a Sales Associate for Sunshine Electronics for the past three years, customer feedback has played an integral role in shaping our sales strategies. One clear example is when we launched a new line of tablets. We received valuable feedback that customers loved the device's features but considered the pricing to be steep.

Targeted surveys and interviews were the primary ways we gathered this feedback. I analyzed the compiled responses, and the insight directed us to revisit our pricing strategy. We found an effective compromise that allowed us to maintain a positive margin while making the product more accessible to customers. As a result, our sales increased by about 20% in the next quarter, confirming the effectiveness of putting into practice insights gained from customer feedback.