In my role as a Data Analyst at BigDataSolutions, I have worked extensively on NLP projects. One of the projects I am most proud of involved building a customer review analysis system.
The primary challenge in this project was the eclectic mix of customer review data, which was noisy and unstructured. To clean and structure the data, I implemented a systematic text preprocessing routine that involved techniques like removal of punctuation, lowercasing, stop-words removal, and stemming, using libraries like NLTK
and spaCy
in Python.
For tokenization, I used the WhitespaceTokenizer from the NLTK library. This tool helped us separate text into individual words, essential for our subsequent analyses. Leveraging these tools and techniques, we could accurately categorize customer sentiment, positively influencing our marketing strategies and product improvements.