As a marketing associate at Cynergi, a rapidly growing tech startup, I initiated a growth hacking strategy to expand our user base. The company runs a project management online tool, and we needed to gain more subscribers. I led an experimentation that aimed at optimizing our website's conversion funnel through A/B testing.
Using tools like Optimizely and Google Analytics, I created two versions of our signup page. One had a traditional form, while the other required minimal user information. The experiment ran for a month before we evaluated the performance. The page with minimal user information requirement showed a 15% increase in signup rate compared to the traditional one. This experiment taught us the importance of simplifying user processes in our marketing and product strategies, which we have since applied to other parts of our operations.