Currently, as a Data Scientist at CloudTech, I've extensively used Google Cloud Platform (GCP) and TensorFlow for developing ML models. A key project involved building a recommendation system for an e-commerce client to improve user experience and sales.
To handle the vast product data efficiently, we relied on Google Cloud Bigtable, and used TensorFlow to design and train the recommendation model. We implemented a collaborative filtering technique using a neural network model to capture complex underlying patterns in user behavior.
The recommendation system significantly enhanced user engagement, increasing the average customer's on-site time by 20%. It also generated a noticeable improvement in sales, illustrating the value of ML approaches from both a user experience and business perspective.